Case Study: VOLKSWAGEN AUDI SERVICE
DATABASE synchronization Traditional DMS software with integrated and innovative Cloud CRM/ERP services
What is a Cloud CRM system, Integrated Interoperable?
It is a customer relationship management system cloud-based.
small companies
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• place to store informations• make them accessible from multiple devices• manage customer interactions• be dedicated to improving customer satisfaction• zero Cloud / database maintenance costs |
big companies
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Common needs and objectives for small and big companies. If your current process doesn't solve pressing problems like these, you'll need to use a Cloud CRM system
Why businesses choose a Cloud CRM system?
CRM is the largest software market in the world, and has increasingly proven to be the best technological asset that companies can invest in. With the prominence that the cloud CRM software market has been gaining over the years, and the ease with which CRMs can integrate with other applications that businesses generally use, CRM systems help implementors cover every aspect of their business cycle with an increase in sales & marketing returns, all while helping them cut down on their costs.
What does a Cloud CRM system do?
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Getting answers to the most basic questions |
Checking the entry of incorrect data |
Connecting with customers and prospects |
What's my number of customers and how many did we win/lose in the previous quarter?
What was my revenue last month?
Who closed the most deals?
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Bad decisions come from bad data. Failure to check the accuracy of data entering your system is a real cause of concern. Once you have a validation scheme with automated data entry, the inflow of incorrect information can be prevented before it causes you any trouble. |
Customers can come from a variety of mediums, websites, social media, phone calls, etc., and only a multi-channel communication system can bring them closer to your business and lets you cover all customer touch-points that are relevant to your selling process. |
Personalizing marketing efforts |
Bringing teams together |
Your marketing endeavours can simply go down the drain if your methods are not attracting prospects to try out your service. Tasks like sending out promotions, newsletters, etc. can be personalized to ensure that it connects with every customer on a personal level. |
When every team is an island of their own, it becomes a massive bottleneck for any organization to grow. Real-time customer information cannot be shared across teams which in turn affects the way you serve your customer needs. |
Is Cloud CRM useful for every type of company?
Certainly! Customer relationship management systems can be easily customized to meet the specific needs of any business type and size. Start-ups, large corporations, and vertical markets use customer relationship management software to scale up their sales, marketing, and customer service activities.
B2B |
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B2C |
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SMBs |
The exceptional characteristics of technological "equalization" of CRM systems for small businesses provide SMEs with the possibility to operate on the same plan of the major players in the sector and to compete with them. |
Enterprises |
Thanks to advanced CRM features, such as workflow management, advanced analytics, territory management, sales and marketing automation, the corporate CRM system helps salespeople reduce the time spent on ordinary activities , increase time to focus on customers and unify operations across multiple geographic locations. |
With Cloud CRM you get
300%Speed improvement conversion of lead |
41%Increase in revenues per seller |
27%Improvement customer loyalty |
24%Reduction of sales cycles |
23%Reduction of sales and marketing costs |
What are the key features of a Customer Relationship Management System?
Lead management
If getting quality leads is one thing, tracking and managing them to deal closure is another. CRM offers you everything that you need to know about your leads to convert them into happy, paying customers. With lead scoring and automated lead assignment, you can assign leads based on a variety of parameters and know which leads have the highest chance of moving down the pipeline.
Contact management
Contact management features in CRM help you organize your business contacts in one place. You'll know when and why you contacted a customer the last time, the best time to reach them, mentions from social media interactions, and analytics to reach customers through email and other forms of communication.
Deal management
A deal once lost is lost forever. The deal management features in CRM gives you the complete picture of your current and future deals, and lets you know what went wrong with your past unsuccessful ones. CRM allows you to segment deals based on their current stage in the pipeline and can tell you the probability of winning any deal.
Email management
Email management is a core function to any business and an online CRM solution lets you take complete control of it. Any email client that you use can be integrated with your customer relationship management tool, which means you save time switching between tabs to get work done. Email management system inside a CRM lets you prioritize emails, analyze the response to every email, and ensures you have thorough follow-ups with your receivers.
Sales Automation
As a CRM implementor for your business, you want your sales team to spend more time selling and less time doing other administrative work. Here's where automating your sales process will help. Sales automation will help you replace your current mundane tasks with intelligent workflows and macros. Leads will also flow through your pipeline more easily with automatic assignment of leads to the right sales reps.
Reporting and analytics
An analytics-driven business culture can go a long way in transforming your organization's decision-making style from "gut feeling" to "data-driven." CRM system offers businesses the necessary intelligence to process data from various sources and churn out valuable insights to guide them with data. From basic charts to advanced analytics insights, such as spotting anomalies in your business, an inbuilt analytics engine inside CRM can help enterprises gain a crucial competitive advantage.
Marketing automation
Often companies find themselves wasting their marketing budget due to poor planning and the failure to identify the real target audience for their brand. A disconnect between sales and marketing teams can hamper these efforts. With a Marketing CRM with built-in marketing automation and campaign management features, you can generate new leads, execute targeted email marketing campaigns, compare ad spending to sales revenue, and ultimately get the maximum ROI on your marketing spend.
Customization
There is never a one-size-fits-all approach when it comes to implementing a CRM platform for your business. If there is any business software solution on the market that can be truly customized to the way your business works, it has to be a CRM system. You can customize your CRM with custom functions, buttons, modules, fields, and layouts, or even build a CRM entirely from scratch with offerings unique to your business vertical.
How can you use all the features of the Cloud CRM Enterprise, if company data is collected from another non-standard / interoperable software database within the company headquarters?
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Through our systems INTEGRATION solutions |
Data protection and sharing |
Data management |
We will connect your cloud, on-premise and flat data to automate workflows, and data collection, coming from different sources, to the Cloud CRM database. The transfer will take place by synchronizing your company data, offering you the possibility to manage them independently. You will be able to use the data obtained to improve your business. |
The Cloud also offers the protection of all your data, keeping it safe in one place. Share data in real time with your customers. In fact, they will be able to connect to your Cloud CRM and monitor the status of the service. |
Query and manage any data from your Cloud CRM, directly from the browser. We can configure your infrastructure for reporting and analysis by replicating data from your traditional software and other platforms. |
Processes
A high quality CRM, in addition to the main functions, offers a wide range of processes useful for the different business cycles:
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